Fitzjohn’s provides 29 one-, two- and three-
bedroom apartments, including penthouses, with
a guest suite, beautiful, landscaped courtyard
garden, an automated underground car park and
hotel-style facilities such as a spa and wellness
lounge. Belle Vue provides 59 one-, two- and
three-bedroom apartments with similar hotel-
style facilities along with gardens and a public
restaurant and café.
Miriam, a professional designer with a diverse
background in fashion and interior design who
is currently working in property development,
made her move to Belle Vue in April 2023. Vivien,
a familiar face in Hampstead who has traversed
the globe and lived abroad for many years, moved
into her new home at Belle Vue in May 2023. Both
Miriam and Vivien have deep-rooted connections
to Hampstead. Vivien noted, "I was born and
grew up on Fitzjohn's Avenue, so I have witnessed
how the area has changed over the years", Miriam
chimed in, "I have lived in Hampstead for over 50
years, so I know the area really well."
Both women were living in their family homes
within the area when their husbands transitioned
to care facilities. It was then that they each
realised the necessity of seeking a new residence
that aligned better with their current lifestyles,
now that they were living independently. When
asked how she came to choose Belle Vue as her
new home, Vivien mentions: “I had never thought
about living in a later living community, however,
I was taken to look around Belle Vue by my
Estate Agent and was pleasantly surprised. I was
drawn in by the ready-made community and the
assurance that everything is taken care of”.
Pegasus strives to offer living options that are
flexible and cater to each person’s individual
circumstances. Miriam, who rents her apartment
at Belle Vue, adds: “Renting can be a very easy
way to have a taste of the lifestyle before deciding
whether to buy”. Additionally, if a resident
chooses to purchase a home at either Fitzjohn’s
or Belle Vue, there are no exit fees, which is a
true rarity in the later living market. This means
that residents can sell their apartments without
incurring any additional costs, providing them
with greater financial freedom and flexibility
while benefitting from selling at the higher price
points that later living schemes pose, particularly
as demand is only set to increase.
“I was drawn in
by the ready-made
community and
the assurance that
everything is taken
care of”
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